I first heard Thrift Shop by Macklemore and Ryan Lewis on Triple J a few months
ago. Yeah that’s right, I was into it before it was cool, what up. I couldn’t
work out what they were saying at first: “pop some what?” it sounded like a
drug reference or something. But the sexy sax and ridiculous hook (yeah I know
rap terms, come at me!) had me looking it up as soon as I got home.
Boyfriend and I have been singing and
dancing to Thrift Shop for months
now, bopping along to it in the car, learning the words, getting all excited
when it comes on. I don’t listen to commercial radio (well not by choice
anyway… hashtag hipster), but I heard it in the post office and giggled because
it was uncensored. All these little old ladies in line with their packages trying
to ignore it was a sight to behold. In fact, I would go so far as to say it was
fucking awesome.
The film clip is hilarious, a piss take on
the hip-hop and rap culture of excess with a fun dance break in an op shop,
what’s not to love?
Apparently, everything.
A quick look at twitter the day before the
countdown revealed tweet after tweet of “if Thrift
Shop wins the top spot I’m going to punch something”, “I will pull my own
teeth out”, “I will lose all faith in humanity”. When it did win, the feed exploded with people suggesting that the "wrong kind of people" had voted, that "music was dead", that this was the fucking end of days or something. I know twitter is not always
an accurate representation of reality, but I couldn’t get over how much hate
there was. So I revisited the video.
Yep. Still good, still hilarious. It’s
poppy as all hell but the rap is still actually very good. The beat is
brilliant. I like a lot of stuff they play on Triple J, but you’ve got to admit
not much is as upbeat as Thrift Shop.
In fact for a while during the middle of the Hottest 100 I was dangerously
close to napping. There’s a lot of quiet, introspective stuff around at the
moment. Which isn’t a bad thing, but it’s refreshing to find something so fun. And
what’s more, Thrift Shop has a great
message. Op shopping is a really great thing to do for charity, for the
environment, for your own wardrobe. More and more people do it, and come on
hipsters, TELL me you aren’t proud of your thrift shop bargains, isn’t this
what we do? Buy cheap ridiculous things and try to pass them off as fashion? I
know I do.
If the number one song was something I
liked, but a not very “Triple J”-type song, I could understand the backlash.
But like I said, I heard it first on the Js and I’m fairly certain they were
the first in Australia to play it. Yeah the mainstream stations picked it up
pretty quickly, but that’s because it has a broad range of appeal. And besides,
why would a popular song *not* win a popularity contest? It’s science!
The popularity of Thrift Shop has led people to discover other music by Macklemore. Same Love, an anthem in support of
same-sex marriage made it to number 15 in the Hottest 100 and is at the top of
multiple charts in many countries. Can you even process that? A song about gay
marriage, about tolerance and support, about how we shouldn’t say “gay” in
youtube comments or call kids “faggot”? That’s what’s topping charts right now.
And that’s a bloody good thing. And while the song is great in its own right, I
am certain it would not have found as much popularity without riding in the
wake of Thrift Shop. And THAT is
fucking awesome.
But do you really think that this was the ~BEST~ song of 2012? I don't have a problem with people liking it, I just don't like the thought that it's the best piece of music from the past 12 months.
ReplyDeleteMy Hottest 100 reaction post: http://brittpop.com/?p=1803
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